Warby Parker pops 22% on AI glasses pre-orders opening November 12

Warby Parker's third-quarter results give the stock pop some grounding: revenue rose 10.4% year over year to $244.7 million, and the company opened 12 net new stores to reach 364 locations as of Sept. 30. Active customers grew 3% to 2.74 million on a trailing 12-month basis, while average revenue per customer increased 6.7% to $342, suggesting its combination of affordable frames, in-store eye exams, and insurance is bringing people back and getting them to spend more.

The Intelligent Eyewear launch marks a step beyond that core business. Built with Samsung and Alphabet's Google, the glasses add real-time translation, navigation, photo taking, and voice-activated features to Warby Parker's lineup. Management now sees full-year net revenue rising as much as 12% to $976 million in 2026, with adjusted EBITDA of roughly $118 million, and the smart glasses are positioned as an additional growth driver on top of that outlook.