
What happened
In 2025 companies paid about $25b to run AI models; this year the market reaches roughly $130b, near Gartner’s $161b database forecast, and by 2027 inference reaches ~$350b versus databases’ $190b.
Why it matters
That crossover would make inference the largest software category, turning applications into resellers of inference and reshaping their growth and infrastructure costs, according to Tom Tunguz.
What to watch
The shift hinges on whether falling capability-adjusted token costs and model competition offset rising frontier prices; watch GPT-6 Sol’s $4.00 tier as the reference point.
WHO IT HITSThis lands hardest on application founders and their finance teams: inference usage bills may soon exceed seat licenses, forcing changes to pricing, sales compensation and cost forecasting.
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Tom Tunguz frames inference not as a feature of AI applications but as the market that will define software economics for the next few years. The comparison to databases is deliberate: in the mid-2010s, a startup needed only 2% of the database market to IPO. Inference, he writes, is about to surpass that category.
The numbers he cites show how quickly the transition is happening. In 2025 companies paid about $25b to run AI models. This year the market reaches roughly $130b, close to Gartner's $161b database forecast, and by 2027 inference reaches ~$350b versus databases' $190b. That would make every application a reseller of inference.
The stakes hinge on whether falling capability-adjusted token costs and model competition can offset rising frontier prices. If they do, application margins may hold; if not, infrastructure could consume more than half of revenue. Founders, CFOs and sales leaders will feel this first in their pricing and payback math.
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