What happened
Monday.com launched monday Frontier, an organization combining managed services and deployment engineers to help customers find bottlenecks and launch AI projects within weeks, according to co-founder and co-CEO Eran Zinman.
Why it matters
The move reflects customer demand shifting from what AI can do to how it pays off. Zinman said the hard part is the business change, and tokens cost a lot of money.
WHO IT HITSEnterprise IT and operations teams adopting AI agents will likely face pressure to show measurable returns, making deployment specialists a more central part of vendor offerings. Monday.com's own Customer Zero exercise suggests internal agent-building campaigns can yield thousands of agents, though only about 2,000 of 3,600 are still running.
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Monday.com's move comes as enterprises have embraced AI for everyday tasks but are finding it harder to turn autonomous agents into measurable business returns. According to Eran Zinman, customers have asked less about what the technology can do and more about how to make it pay off, with the bottleneck being the organizational change needed to rewire processes. Before asking customers to change, monday.com tested the change on itself through an initiative called Customer Zero, where employees set aside their regular jobs for a week and competed to build agents. That exercise produced more than 3,600 agents, and about 2,000 are still running, according to Zinman. That playbook now underpins monday Frontier. The company is also rebranding as simply monday, reflecting a product built around people and agents sharing one workspace. Zinman rejects predictions that AI will push humans out of the workforce, insisting accountability stays with people.
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