Adam Mosseri: AI anger 'going to continue to get worse'

Mosseri's comments came during a podcast appearance meant to discuss the launch of widescreen and long-form video for Instagram, but the conversation turned to the broader backlash against AI, including the trend of college students booing tech CEOs at graduation ceremonies. He framed the discontent as broader than young people and creatives, pointing to a trend of "more anxiety and more frustration and more anger about AI."

The interview also touched on how Instagram handles AI-generated content. Mosseri said the platform began cracking down on AI-generated profiles in August, after launching a label for AI accounts earlier this year, and it is now starting to require AI accounts to label themselves. He acknowledged that misleading AI content like celebrity deepfakes remains an issue, and said earlier this month that Instagram is "actively working out what to do" about AI fakes, while noting he does not think it is practical to ban AI content from the platform.

On the quality question, Mosseri said there is "a lot of great AI content out there" but also "a lot of AI slop," and that the term slop is used "too liberally." He said Instagram does not rank AI creators differently, but suggested AI content probably is not ranked as well as non-AI content, leaving open how the platform will balance quality and openness as the backlash he predicts unfolds.