Brand UP opens MCP server linking to ChatGPT・Claude

Brand UP's core job is monitoring how a company's brand shows up in AI-generated answers — which prompts are measured, what the answers say, and which sites get cited. The stated friction is what comes after: someone still has to read and organize those results before they feed into daily marketing work.

The MCP server is aimed at that step. MCP (Model Context Protocol) is a way to connect AI services to outside data and tools; by connecting Brand UP's server and authenticating with a Brand UP account, users can share data for brands they have viewing permission on. Wanokuni notes that answers are generated from saved data and the user's question, and advises checking the original measurement results when a decision is important.

The company, led by representative director Kazutake Yamamoto, positions the integration as letting users work with stored data in the AI tools they already use rather than in a separate dashboard. Availability depends on both sides: Brand UP's trial, Pro and Enterprise plans include it, and the connecting service must also support MCP connections.