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80-year-old AC maker becomes AI darling under retired CEO's turnaround

80-year-old AC maker becomes AI darling under retired CEO's turnaround

Key takeaway

  • Vertiv, an 80-year-old cooling-systems company, has become one of the best-performing stocks in the S&P 500 under CEO David Cote's leadership.

  • He repositioned the struggling firm to supply liquid cooling for AI data centers, spotting a structural mismatch between data growth and center capacity that no one else was watching.

  • The company's market value has grown roughly 10x since its 2021 IPO.

3 Key Points

  1. What happened

    Vertiv, a data-center cooling company founded in 1946, has surged 10x in market value from under $11 billion to $109 billion since its early 2021 public debut. Under David Cote—a veteran industrialist who left Honeywell in 2019—the company pivoted to supply liquid direct-to-chip cooling for AI data centers, a technology it obtained through a 2021 partnership with British startup CoolTera and collaboration with Nvidia.

  2. Why it matters

    Cote spotted a structural opportunity: pre-AI data generation was growing at 20% per year while data centers expanded at only 4%, signaling inevitable demand for new infrastructure. Unlike hyperscalers chasing headlines, he positioned a legacy industrial operator as essential to AI deployment—Vertiv's annualized return of 50.5% since the IPO ranks third in the S&P 500, behind only Nvidia (54.9%) and Comfort Systems (55.2%).

  3. What to watch

    Vertiv's near-bankruptcy in early 2023 (stock at $13, down 55% from $29) tested the strategy. Cote responded by installing engineer Giordano Albertazzi as CEO in January 2023 and raising R&D spending from 3% of sales to 6%—the same playbook he used at Honeywell, where he delivered shareholder returns 150% above the S&P 500 over 15 years.

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Context & Analysis

David Cote's career path—from night-shift GE worker to Honeywell CEO, then to retirement at Goldman Sachs seeking a new mission—mirrors the unconventional trajectory he engineered at Vertiv. After Jack Welch fired him in 1999 with unexplained finality, Cote rose to lead Honeywell through a methodical strategy of acquisition and operational tightening, buying over 100 companies and delivering returns that beat the market by 150 percentage points over 15 years. That same playbook—identifying overlooked operators, repositioning them toward growth markets, and improving margins through engineering focus—proved portable to Vertiv.

What made Vertiv's opportunity unique was not AI itself, which was nascent in 2019–2020, but Cote's prescient reading of the underlying trend: data generation was exploding far faster than data-center expansion, creating an inevitable supply constraint. Vertiv's prior owners (Emerson Electric, then private-equity firm Platinum Equity) had dismissed the business as "horrible," unable to see past its legacy customer base of banks and routine cloud operators. Cote's first move was to reposition Vertiv toward hyperscalers like Google and Microsoft—the companies that would drive the next phase of infrastructure buildout. When the AI boom arrived, Vertiv was already positioned at the center.

The path was not linear. Three weeks after Vertiv's March 2020 IPO, COVID-19 struck, and Wall Street feared bankruptcy. By early 2023, gross margin collapse from 20–30% underpricing had driven the stock down 55% to $13. Rather than withdraw, Cote doubled down, installing mechanical engineer Giordano Albertazzi—a veteran of both Emerson and the shop floor—as CEO in January 2023, and committing to sustained R&D investment. That willingness to fix a "big speed bump" rather than declare victory distinguished Vertiv from the many SPACs that failed to outlive their sponsors.

FAQ

What technology made Vertiv central to AI?
Liquid direct-to-chip (DTC) cooling, which Vertiv adopted through a partnership with British startup CoolTera around 2021. This technology cools dense racks of AI GPUs far more effectively than traditional air cooling, which cannot prevent overheating in high-density deployments. Nvidia's guidance on cooling needs for its GPUs validated the approach.
How did Cote identify Vertiv as an opportunity?
Cote brokered an arrangement with Goldman Sachs to review over 1,000 acquisition candidates. He sought companies in fast-growing, profitable industries with room for margin expansion and new-technology leadership. Vertiv met his criteria: it dominated a niche in digital data infrastructure, had anemic 8–9% operating margins (versus a potential 25–30%), and occupied what he believed was a sector en route to decades of growth.
When did Cote buy Vertiv, and at what price?
In early 2020, Cote and an investor group assembled by Goldman acquired Vertiv for $4 billion via a special-purpose acquisition company (SPAC) and simultaneously took it public on the NYSE.
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Also reported by Fortune AI

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