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Video GenerationAI Business & IndustryOpenAI BlogPublished: Oct 9, 2026, 04:00 JST

Pollo AI's Pollo Agent taps OpenAI for video creation

Pollo AI's Pollo Agent taps OpenAI for video creation

3 Key Points

  1. What happened

    Pollo AI launched Pollo Agent, using OpenAI's GPT‑6 Astra and GPT‑Image‑2.5 to guide video creation, and says users spend over 50% less time picking models.

  2. Why it matters

    This suggests smaller marketing teams and DTC brands may produce ad-ready visuals without studio shoots, as Pollo AI's existing 26 million users already do.

WHO IT HITSMarketing teams at small businesses and DTC brands, plus content creators making micro dramas, can turn still product photos and rough ideas into short video ads with less production effort; the article reports users spending over 50% less time choosing or switching models.

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Context & Analysis

Pollo AI started with a simple premise: creators and marketers should be able to turn ideas into finished images and videos without production expertise. According to the article, the team's first breakthrough was video templates, and 30% of creator sessions now start from those templates or trending-format workflows. That groundwork set up Pollo Agent, which interprets rough ideas and visual references and then develops storylines, scene flows, and scripts.

The article describes a model mix meant to balance reasoning depth, speed, and cost — GPT‑5.6 handles routing, while GPT‑6 Astra takes on harder work such as developing a narrative or planning scene revisions. Peter Zhou, Pollo AI's CTO, says GPT‑Image‑2.5 always handles image requests because it is especially good with different types of characters and letters. Three customer examples show the range: a roughly 15-second fragrance ad from a single product photo, a jewelry campaign image placed beside a cheetah, and a peach soda bottle turned into a snowy miniature landscape with a train and lizards.

Pollo AI's primary users are content creators, and the platform is described as especially popular for micro dramas using both AI and human actors. The article notes that more marketers and business owners are starting to use it as well. Bill Zhu frames the goal around repeatable formats and less trial and error, and says Pollo wants AI video to become part of everyday content creation over the next 12 months.

FAQ
Which OpenAI models does Pollo AI use?
Pollo AI uses GPT‑5.6 for routing, GPT‑6 Astra for harder work like narrative planning, and GPT‑Image‑2.5 for image generation.
What can Pollo AI's Photo to Video Ads tool do?
It turns a still image and a prompt into a short video ad in minutes rather than days, aimed at small businesses and DTC brands.
How are Pollo AI's models chosen?
Pollo AI tests generative models against real user prompts and workflows, evaluating output quality, consistency, stylistic range, speed, and cost.

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