
What happened
At Oracle AI Forum on October 6, 2026, Oracle Japan's president Mitsuzawa Tomomitsu said the company is not currently planning to charge customers solely for its Applied Engineering FDE work, but might build a performance-based pay model if the role grows.
Why it matters
Oracle Japan's stance suggests vendor FDE support is framed as part of product adoption rather than a standalone billable service, which may affect how companies budgeting for AI deployment think about costs.
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Oracle Japan's Applied Engineering organization is not a brand-new effort. According to Inoue, its roots go back to a DX promotion office launched six years ago, which began as a development team supporting customer DX and later shifted toward AI. That history may explain why the company frames its FDE role as tightly connected to product use and customer business context rather than as an independent consulting line.
At Oracle AI Forum, the discussion surfaced a split in how users see the role. Yazaki's Tange argued that data preparation is an often-overlooked part of FDE work and that companies should therefore grow FDEs internally. Rakuten's Kobayashi said Rakuten is already pursuing in-house FDE development but still relies on Oracle Japan's Applied Engineering for new business areas, and that demand could outstrip available people.
Mitsuzawa's comment left the billing question open rather than settled. Oracle Japan is not currently planning to charge customers only for Applied Engineering activity, but he said a performance-based pay structure could be discussed with customers if the role becomes larger. For companies deciding how to staff AI projects, that leaves both the cost model and the talent pipeline unsettled.
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