AI review analysis yields 99 Atami plans, 79.4% weekday stays

Atami has faced lodging demand concentrated on weekends and holidays, and its 2026–2030 tourism basic plan lists leveling demand as a key performance indicator. The project selected weekdays in September as the focus period and set university students and people in their 20s and 30s as the main target. To connect the regional policy to individual property offerings, the Atami Tourism Bureau set the focus period and target, while JRC handled analysis and diagnosis report creation.

The analysis drew on existing Jalan net reviews, combining themes such as breakfast, baths, and service with attributes such as age group and usage scene, and with timing such as month or season. Properties then used the diagnosis results as reference when considering what to sell. After a June 2, 2026 seminar, participating facilities created plans under the common banner "Summer That Never Ends."

Beyond the 79.4% weekday share and 43.9% share of 20–30s among targeted-plan bookings, the broader Jalan net booking data for all of Atami during the same period showed weekday reservations up 12.0% year-on-year for the same day of the week. The weekday share of all reservations rose 2.3 points, from 69.6% to 71.9%. JRC says it aims to refine the approach so it can be used in other regions facing similar issues, while the Atami Tourism Bureau plans to share and verify the results across the region and continue supporting product creation and sales promotion.