Apple reveals AI-powered Siri updates that use personal context from your phone and private cloud compute

Apple announced at Monday's WWDC keynote new AI-powered updates to Siri that will be available on phones, laptops, and Apple Vision Pro. The revamp follows two years of work and a $250 million lawsuit.

The new Siri uses 'personal context'—information from Apple-native apps like iMessage, Notes, Calendar, Mail, and Photos—and can see what's on your screen. For example, it can search across your phone to find a text from a month ago, or identify a location from a picture you scrolled past on Instagram. On-device processing handles simpler tasks, while more complex tasks use Apple's private cloud compute (PCC), a method to process data over the cloud without exposing it to Apple itself.

Unlike Google's Search overhaul, the new Siri can be toggled on and off, so users do not have to use it. Apple offers a $1 million bug bounty for finding vulnerabilities in private cloud compute.