OpenAI publishes country-level ChatGPT usage data

OpenAI's Signals data provides a first systematic look at how ChatGPT is used across countries, revealing a clear shift from asking questions to performing tasks. This is particularly notable in professional settings, where users are more than twice as likely to use the tool to complete work. The data also points to a closing adoption gap, with countries like Peru, Uruguay, and Costa Rica climbing the rankings, and growth among older users in many nations.

The rise of multimedia as a use case, at 7.8% of messages globally, suggests that newer capabilities are driving engagement. The disclosure that the data reflects individual-managed accounts (Free, Go, Plus, Pro) and that age analysis is based on self-reported data adds context to the findings.

The stakes of these trends may be significant for businesses and policymakers. As ChatGPT becomes more embedded in work tasks in more countries, its role as a productivity tool could grow in regions that are catching up. However, the long-term impact will likely hinge on whether current adoption patterns persist and whether multimedia and task-oriented uses continue to grow at the same pace.