SHIFFT is a recently launched self-driving logistics joint venture established by Dubai Future Foundation in collaboration with Oxa, an autonomous vehicle technology company.

Where will the autonomous solutions be deployed first?

The partnership will begin at Jebel Ali Port, with the potential to expand across DP World's network of more than 60 ports and terminals worldwide.

What types of logistics solutions will be developed?

The work will focus on vehicle integration, autonomous driving capabilities, safety and assurance frameworks, fleet management, traffic management, digital twin capabilities, and operational performance optimisation.

Autonomous DrivingAI Business & IndustryRobotics & Automation News3h agoNov 15, 2026, 22:01 JST

DP World becomes first strategic partner of SHIFFT

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3 Key Points

What happened
Dubai Future Foundation announced DP World as the first strategic partner of SHIFFT, a self-driving logistics joint venture with Oxa, starting at Jebel Ali Port.
Why it matters
The partnership will accelerate development and deployment of autonomous logistics solutions across ports, terminals, and industrial zones, with potential expansion across DP World's network.

WHO IT HITSPort and terminal operators, logistics managers, and supply chain teams at DP World facilities may see new autonomous vehicle integration and safety frameworks; DP World's existing vehicle fleets could be affected as autonomous operations are phased in.

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Context & Analysis

Dubai Future Foundation's partnership with DP World marks the first strategic partner for SHIFFT, a joint venture with autonomous vehicle technology company Oxa. This collaboration falls under the Dubai Research, Development and Innovation Programme, which aims to harness future technologies across service and logistics sectors.

The partnership will focus on developing and deploying autonomous logistics solutions across ports, terminals, industrial zones, and DP World facilities, beginning at Jebel Ali Port. DP World operates more than 900 vehicles at Jebel Ali Port for inter-terminal container movement and shuttling cargo, and thousands globally across more than 60 ports and terminals. The company views the transition to autonomous operations as a key component of its long-term operating strategy.

According to Khalifa Al Qama, chief of research, development and innovation at DFF, the selection of DP World as the first strategic partner marks an important step in developing and implementing autonomous logistics solutions from Dubai. Ibrahim Al Najjar, SVP – information technology at DP World GCC, added that autonomous technology translates into more predictable, resilient supply chains for customers and partners. Paul Newman, founder and CEO of Oxa, said the collaboration aims to transform industrial vehicles into an intelligent, autonomous digital workforce.

FAQ

What is SHIFFT?: SHIFFT is a recently launched self-driving logistics joint venture established by Dubai Future Foundation in collaboration with Oxa, an autonomous vehicle technology company.
Where will the autonomous solutions be deployed first?: The partnership will begin at Jebel Ali Port, with the potential to expand across DP World's network of more than 60 ports and terminals worldwide.
What types of logistics solutions will be developed?: The work will focus on vehicle integration, autonomous driving capabilities, safety and assurance frameworks, fleet management, traffic management, digital twin capabilities, and operational performance optimisation.

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