Ioannis Antonoglou: AI era will force businesses to rebuild

Antonoglou’s argument centers on a gap in how businesses record what they do. Companies capture measurable outputs and work product, but not the work itself — the hard-to-define causal link between actions, like a call or a passing remark. He told Semafor’s Future Proof that this missing context is exactly what AI-driven redesign would need to address.

He expects the shift to take a decade or two, a longer horizon than most people in Silicon Valley project. It won’t happen in every industry at once — something he frames as likely good for the economy’s stability — but it gives startups a chance to spring ahead of incumbents that move more slowly. Reflection AI’s open-weight models are part of how he is trying to help customers make that transition.