
What happened
In an HBR webinar, Gap's Tigran Avakian and Zip's Jason Powell discussed how AI is transforming procurement, drawing on findings from a recent HBR-AS white paper.
Why it matters
The panel framed automation as the lesser danger for procurement staff, arguing that the function's value depends on rethinking its role around AI rather than resisting it.
Summaries like this, every morning.
The webinar places procurement inside a broader pattern: each new frontier AI breakthrough pushes leaders in every function to reassess how work and value creation will change. The speakers' framing is that the firms furthest along augment human intelligence with AI rather than replacing it outright, producing results more capable than either people or machines alone. For procurement specifically, that reframing turns the conversation away from headcount and toward how the function defines the value it adds.
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