Flowgent adds AI chat that answers fixes from seller data

Spesia positions Flowgent not as a pure efficiency tool but as something that shows the evidence behind each suggestion, so sellers can judge for themselves. The company describes it as taking on the roles of analyst and consultant, with the stated goal of increasing the number of Amazon sellers who keep producing results and reducing those who withdraw.

The new chat sits on top of five foundations Spesia says generative AI alone struggles to cover: continuous data acquisition through Amazon's official API only, fixing figures such as profit amounts and target gaps by fixed rules, governing execution so bid changes apply only when the seller presses after checking the screen, recording and accumulating each user's product-level figures, sales events and past measures, and onboarding support. Because the accumulated data grows the longer a seller uses the service, Spesia says earlier adoption makes it function as a better AI analyst; that is a claim about the product's design rather than a measured result.

Representative director Takaaki Jinnouchi said generative AI is a strong ally for ad operations, but accuracy of figures and responsibility for execution remain with the business. He said Flowgent will keep incorporating generative AI while handling data linkage, calculation and confirmation, centered on supporting growth of sellers' total profit. Spesia also said it will keep expanding those foundations as generative AI evolves, and that features added in future updates will be available to existing users.