Meta is rolling out new AI-powered features on Facebook to help users find answers, create videos and photos, and edit their appearance — making content creation and information-seeking easier within the app.

What happened

Meta introduced AI Mode, a new search feature powered by Meta AI that provides answers grounded in public posts from Facebook Groups and Reels rather than generic search results. The company also added AI-assisted editing tools, including new collage and transition templates for videos, and photo presets that let users change clothing, hair, and accessories or virtually wear team jerseys in stories and profile pictures.

Why it matters

These tools aim to reduce the effort needed to create and share content on Facebook, and to surface real perspectives from people in your network rather than impersonal results. By embedding AI directly into experiences users already visit — whether searching, editing photos, or browsing — Meta is deepening its AI integration across its core platform.

What to watch

All new editing suggestions remain opt-in only and can be turned off at any time, giving users control over how much AI assistance they receive in their creative workflows.