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Apple announced a ground-up rebuild of Siri, rebranded as Siri AI and powered by the next generation of Apple Intelligence, at its annual WWDC developer conference. The company will rely largely on Google Gemini to help power Apple Intelligence under the hood.
Why it matters
Apple has promised AI improvements for Siri repeatedly—first at WWDC 2024 and again in 2025—without delivering meaningful capabilities. This outsourcing to Google signals Apple may be stepping back from building its own frontier AI models. The timing is notable because roughly a month before this announcement, Apple agreed to pay a $250 million（約400億円） settlement in a class action lawsuit alleging that Apple Intelligence did not live up to the promises Apple made.
What to watch
The partnership raises questions about whether Apple views this as a permanent arrangement or a stepping stone while it builds frontier capabilities in the background—but both companies are being tight-lipped about the long-term future of the deal.
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