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Large Language ModelsAI Regulation & PolicyTHE DECODERPublished: Sep 15, 2026, 22:01 JST

Apple ships Siri AI on Google's Gemini, skipping EU

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Apple ships Siri AI on Google's Gemini, skipping EU

3 Key Points

  1. What happened

    Apple released "Siri AI" in beta, English-only for now, with French, Japanese, Korean, Portuguese, and Spanish to follow next month, as part of the 2027 releases of iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27.

  2. Why it matters

    The rebuilt assistant is Apple's first full Siri overhaul in years, and it is shipping while every feature built on it stays unavailable in the EU at first, Apple says.

  3. What to watch

    Early testers found real wins and real flaws — TechCrunch's Ivan Mehta cites multi-step requests and screen context, but MacStories' Federico Viticci reports Siri repeatedly failed on personal context whose information sat in his messages.

WHO IT HITSApple users in English-speaking markets are the first to get the rebuilt Siri, while EU users on iOS, iPadOS, and watchOS are left waiting until Apple works out a privacy path. Developers and testers writing early reviews will shape expectations while the beta runs in English only.

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Context & Analysis

Apple's relaunch caps years of delay that, per the article, cost people their jobs. The company is leaning on Google's Gemini models, with processing split between on-device and Private Cloud Compute, and says personal data is neither stored nor made accessible to Apple. Early testers are split: TechCrunch's Ivan Mehta and Six Colors' Dan Moren describe a step forward, while MacStories' Federico Viticci finds personal-context answers repeatedly fail even when the information sits in his messages.

The broader release spreads AI across Photos, Image Playground, Safari, Shortcuts, and, later this year, Audio Intelligence features for the Apple Watch Series 12 and Ultra 4 plus a redesigned Health app. Two absences stand out: no Siri AI in the EU on iOS, iPadOS, and watchOS at first, and no launch in China while regulatory requirements remain open.

The outcome likely hinges on how fast Apple resolves the privacy path it says it is working on for the EU, and on whether personal-context reliability improves enough to satisfy reviewers like Viticci. Users in English-speaking markets get first access, while EU and China users remain on the sidelines for now.

FAQ
Which languages work with the new Siri AI right now?
Siri AI is in beta in English only. French, Japanese, Korean, Portuguese, and Spanish are set to follow next month.
What did the first testers say about the new Siri?
TechCrunch's Ivan Mehta and Six Colors' Dan Moren both describe it as a step forward, with Moren reporting everyday wins but still warning about misunderstandings and hallucinations. MacStories' Federico Viticci reports that Siri repeatedly failed to answer personal-context questions even when the information was in his messages.
Will using the new Siri AI cost anything?
Certain server-side features come with daily usage limits, and expanded access is set to cost money down the line, Apple says.
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