What happened
株式会社ipe, a Tokyo SEO consultancy claiming 500+ client engagements, will run six webinars in the first half of November 2026 on GA4 and Search Console AI-search analysis, recruiting-focused LLMO/AIO, and ChatGPT advertising.
Why it matters
The sessions target marketers facing falling search traffic and shifting customer behavior, and cover measurement methods and overseas examples for AI-recommendation strategies.
Summaries like this, every morning.
株式会社ipe positions the series around a shift it says many marketers are already confronting: as AI search tools spread, search referrals fall and customer behavior changes. The webinars are structured to address that gap with practical measurement rather than general theory, explaining what data GA4 and Google Search Console can show about AI-related traffic and how to use it to improve AIO measures.
On the recruiting side, the sessions start from LLMO/AIO basics and move to steps companies can take to be recommended by AI, aiming to widen touchpoints with job candidates. The ChatGPT advertising portion draws on overseas data and examples, then turns to what companies should prepare for as the format heads toward domestic deployment. The company also offers an LLMO analysis tool, AKARUMI, which it says is available in a free trial.
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