
What happened
Facebook's new "Your Algorithm" feature lets users add and manage topics they want in their feed and Facebook Reels, using "interested" or "not interested" to update recommendations that Meta says "respond right away."
Why it matters
Users can shape what they see in their own feed and Facebook Reels instead of leaving it entirely to the existing system, and Meta says those updates take effect right away.
WHO IT HITSFacebook users who want more control over their own feed and Facebook Reels can now adjust topics themselves, and social media managers and creators may need to account for users who actively steer what they see.
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Meta is rolling out Your Algorithm to Facebook after first bringing it to Instagram earlier this year, and the company has already tested a comparable "Dear Algo" feature on Threads. That sequence suggests the company is treating conversational feed controls as a format it can carry across its apps rather than a one-off experiment.
The feature also gives Facebook users a direct way to state preferences, either through Your Algorithm itself or the three dots menu on individual posts. Meta says the "interested" and "not interested" buttons may also appear under posts, and that it may ask follow-up questions when users want to give more detail.
Meta describes the new feature as part of a set of "AI-powered" tools it is using to customize what users see on Facebook.
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