
What happened
Meta launched 'Your Algorithm' on Facebook on Tuesday, letting users describe in natural language what they want to see more or less of in Feed and Reels.
Why it matters
The tool gives users direct, real-time influence over rankings instead of relying on automated recommendations, a shift toward streaming-style personalization across Meta's apps.
WHO IT HITSFacebook users who want more control over their feed content are affected, and product managers at social platforms will likely face pressure to match this kind of natural-language preference control.
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Meta's launch of 'Your Algorithm' on Facebook follows its earlier rollout on Instagram and signals a broader effort to give users more influence over how AI shapes their content discovery. The feature lets users describe their preferences in natural language, rather than relying entirely on automated recommendations.
This move builds on Meta's existing personalization efforts across its platforms, including Instagram's introduction of Your Algorithm in June after first launching it for Reels in December 2025, and Threads' related feature called 'Dear Algo.' It reflects a shift away from traditional recommendation systems toward models closer to streaming services, where users can personalize recommendations based on their interests.
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