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Large Language ModelsTechCrunch AIPublished: Oct 14, 2026, 04:00 JST

Facebook rolls out 'Your Algorithm' to give users feed control

Facebook rolls out 'Your Algorithm' to give users feed control

3 Key Points

  1. What happened

    Meta launched 'Your Algorithm' on Facebook on Tuesday, letting users describe in natural language what they want to see more or less of in Feed and Reels.

  2. Why it matters

    The tool gives users direct, real-time influence over rankings instead of relying on automated recommendations, a shift toward streaming-style personalization across Meta's apps.

WHO IT HITSFacebook users who want more control over their feed content are affected, and product managers at social platforms will likely face pressure to match this kind of natural-language preference control.

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Context & Analysis

Meta's launch of 'Your Algorithm' on Facebook follows its earlier rollout on Instagram and signals a broader effort to give users more influence over how AI shapes their content discovery. The feature lets users describe their preferences in natural language, rather than relying entirely on automated recommendations.

This move builds on Meta's existing personalization efforts across its platforms, including Instagram's introduction of Your Algorithm in June after first launching it for Reels in December 2025, and Threads' related feature called 'Dear Algo.' It reflects a shift away from traditional recommendation systems toward models closer to streaming services, where users can personalize recommendations based on their interests.

FAQ
How does 'Your Algorithm' work?
Users describe their content preferences in their own words using natural language. The feature then adjusts what appears in their Feed and Reels in real time.
Where else has Meta launched 'Your Algorithm'?
It first launched on Instagram in June, after debuting for Reels in December 2025. Threads also has a related feature called 'Dear Algo'.
Can users still use the three-dot menu?
Yes, Meta updated Facebook's three-dot menu to make it easier to manage content preferences directly from individual posts. Users can access 'Your Algorithm' or mark content as 'Interested' or 'Not interested'.

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