
What happened
Google is testing "Call for Me," letting Gemini call businesses for US Pixel 11 owners with a paid Gemini subscription and the beta Phone app, per TechCrunch.
Why it matters
Gemini can pass along approved personal information to make reservations, reschedule appointments, or check stock, working through phone menus and hold queues from the user's own number.
What to watch
Google says it is starting small because real conversations involve a lot of nuance, so wider availability likely hinges on how well the beta handles those cases.
WHO IT HITSUS Pixel 11 owners with a paid Gemini subscription who frequently make reservations or check stock could offload calls to Gemini, while businesses receiving those calls may need to adjust how they handle AI callers.
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Google's "Call for Me" arrives after earlier experiments such as Google Duplex, which also aimed to have an AI handle phone conversations. The new feature goes further by letting Gemini pass along personal information the user has approved, which is what allows it to complete tasks like making a reservation or checking stock rather than just navigating a menu.
The company is keeping the test narrow: Pixel 11 owners in the US, a paid Gemini subscription, and the beta Phone app. That restraint reflects Google's own note that real conversations involve a lot of nuance. The feature also enters a space where Meta's AI agents Muse and Instinct can now make phone calls too, so the beta's handling of real-world calls may shape how quickly Google widens access.
For now, the outcome hinges on whether the beta can manage the messy parts of live calls well enough for Google to expand beyond this small group. Users who get it may find routine calls easier to delegate, while businesses on the receiving end may need to consider how they handle AI callers. Google says it has more details on its support page.
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