
What happened
Google launched an "early preview" on Pixel 11 letting users tell Gemini to call local businesses — for reservations, stock checks, or rescheduling — with a live transcript and the option to take over.
Why it matters
It removes the hold music and phone-menu chores from simple errands, and unlike Google's earlier "Call for me" feature, users can now jump into the call themselves, per Google.
What to watch
Access is limited to "Gemini paid subscribers enrolled in the Phone by Google Public Beta on Pixel 11 in the US," so wider availability and how businesses respond to an AI caller are the open questions.
WHO IT HITSThis lands first on US Pixel 11 owners who already pay for Gemini and are willing to run beta software — people who book tables, check stock, or reschedule appointments by phone. Small local businesses on the receiving end may also start fielding AI callers they did not expect.
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Google is not new to this idea. The company announced a similar "Call for me" feature last year that had its AI phone local businesses to ask whether they had a product you were looking for, but that version gave users no way to take over the call. The Pixel 11 feature closes that gap: Google says you can watch a live transcript and step into the conversation whenever you want, which turns the AI from a one-shot errand-runner into something closer to an assistant you can supervise.
Google is also not alone in chasing this. Meta is working on a similar automated phone call feature for its Muse AI agent, though those calls reportedly might be made by a human behind the scenes — a contrast that puts Google's fully automated pitch in sharper relief.
The near-term test is narrower than it looks. Access is limited to Gemini paid subscribers running the Phone by Google Public Beta on Pixel 11 in the US, so what happens next hinges on whether Google widens that circle and on how the businesses on the other end of these calls react to an AI voice introducing itself. For now, the feature reads as an experiment aimed at a small, paying, beta-tolerant slice of Pixel owners rather than a mainstream shift.
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