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Large Language ModelsAI Business & IndustryJapan Times TechPublished: Aug 7, 2026, 13:01 JST

OpenAI's 2027 device: hockey puck-size speaker, over $300

OpenAI's 2027 device: hockey puck-size speaker, over $300

3 Key Points

  1. What happened

    OpenAI is developing a doughnut-shaped smart speaker roughly the size of a hockey puck, slated for release in 2027, with moving parts designed to give it personality and a price tag exceeding $300.

  2. Why it matters

    The device positions OpenAI to enter the smart speaker market, currently dominated by Amazon and Google, with an AI-first design intended to set it apart from existing competitors and give users a new way to interact with AI at home.

  3. What to watch

    The product is scheduled for 2027 release; it will have no display and be designed for one-handed portability around the home.

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Context & Analysis

OpenAI's move into the smart speaker category marks a significant shift in how the company is commercializing its AI technology. Rather than relying solely on software and cloud-based services, the company is now designing a hardware product intended to bring AI capabilities directly into users' homes. The timing—a 2027 release—suggests OpenAI is taking a deliberate approach to product development, moving beyond chatbots and text-based interfaces to create a physical form factor that can stand out in a market currently controlled by Amazon and Google's established ecosystems. The emphasis on design elements such as moving parts and a distinctive doughnut shape indicates OpenAI recognizes that differentiation in the smart speaker space requires more than software; it needs physical and aesthetic appeal to justify a price point exceeding $300, which places it above many current smart speakers.

FAQ
When will OpenAI's new device be available?
The device is slated for release in 2027.
What does the device look like and how much will it cost?
It will be shaped like a doughnut roughly the size of a hockey puck and will cost more than $300.
What makes this device different from existing smart speakers?
It is positioned as an AI-first computer with moving parts that give it personality and no display, designed to be easily carried around the home with one hand.
Japan Times TechRead Original Article

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