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Anthropic renames Max 20x to Ultra; '10x' is no cut, exec says

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Anthropic renames Max 20x to Ultra; '10x' is no cut, exec says

3 Key Points

  1. What happened

    Anthropic renamed Max 5x to Max and Max 20x to Ultra at unchanged $110 and $220 monthly prices, and dropped Ultra's 5-hour limit, leaving only a weekly cap described as 10x Pro.

  2. Why it matters

    Product lead Mike Oberel said the weekly limit was already 10x Pro under the old name, so users reading "10x Pro" as a downgrade from 20x are mistaken, and he apologized to those who assumed 20x applied to both limits.

WHO IT HITSExisting Claude Max and Max 20x subscribers are the group most directly affected: they see new plan names and a "10x Pro" description while paying the same $110 or $220 a month, and they lose the 5-hour cap on the top tier.

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Context & Analysis

The confusion traces back to how the old names were built. According to Oberel, "Max 20x" was coined when the plan had only a 5-hour limit, so 20x referred to that session cap. When Anthropic later added a weekly limit to the same plan, it set that weekly cap at 10x Pro — a detail the price page did not spell out.

A snapshot of the Claude pricing page from Oct 23 described Max as offering 5x or 20x Pro usage per 5-hour session, with a note that paid plans add a weekly limit and that Anthropic may restrict usage at its discretion. It did not state the 10x weekly figure. With the 5-hour limit now removed from Ultra, the 10x weekly figure is the only limit left to describe, which is why the page reads as it does.

FAQ
Did Anthropic cut the usage limits on its top Claude plan?
No. Mike Oberel said the weekly limit on the old Max 20x plan was already set at 10x Pro when it was introduced, so the "10x Pro" description reflects that unchanged cap, not a reduction.
What changed besides the plan names?
The 5-hour usage limit on the Ultra plan was removed, leaving only the weekly limit. Prices stayed the same at $110 for Max and $220 for Ultra.
Why was the plan called Max 20x in the first place?
Oberel said the name dates from a period when only a 5-hour limit existed, and "20x" meant 20 times Pro's 5-hour limit.
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