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Dymocks Education closes classrooms, tells parents to use ChatGPT

Dymocks Education closes classrooms, tells parents to use ChatGPT

3 Key Points

  1. What happened

    Dymocks Education is closing its classrooms and urging parents to use ChatGPT or Gemini instead, with CEO Mark Buckland telling the Australian Financial Review that families should spend on cheaper learning options.

  2. Why it matters

    Buckland acknowledges human tutors teach better, but argues AI offers a far cheaper way to learn, suggesting the value of traditional tutoring is being questioned even by a company that sells it.

  3. What to watch

    The closure hinges on how well AI tools actually match human teaching; around 38 students sitting final exams will keep online one-on-one lessons with their tutors until the exams.

WHO IT HITSFamilies paying for after-school tutoring and the tutors themselves face a direct test of whether AI substitutes for in-person instruction.

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Context & Analysis

The move is unusual because the company selling tutoring is the one telling customers to stop paying for it. Dymocks Education CEO Mark Buckland told the Australian Financial Review that most users would be better off spending money on cheaper ways to learn, and he described tutoring as mainly repetitive practice rather than something only a tutoring company can provide.

The decision lands while the Australian tutoring industry is still active. Mohan Dhall, who leads an Australian tutoring industry body, told AFR the withdrawal was unexpected, and Matrix Education CEO David Ramadge said about 8,000 people take its lessons around Sydney each term and that number is growing. Matrix Education also offers AI to help students, but Ramadge believes top students will keep seeking face-to-face teaching and that human tutors cannot be replaced by AI.

Buckland predicts demand for remedial tutoring aimed at giving high-achieving students an extra edge will disappear within about five years. Whether that holds may depend on how quickly AI tutoring improves, and on a point raised by Ben Zunica, who teaches mathematics at the University of Sydney: students may turn to AI for immediate answers, whereas a human tutor can hold back the answer and work through the reasoning step by step. The experiment cited in the article, in which adults preparing for the GRE saw similar gains in combined math and verbal accuracy from an hour with an AI tutor or a human expert, offers some support for AI's effectiveness, but the debate over its limits is likely to continue.

FAQ
Why is Dymocks Education closing?
The company says many students can now get useful explanations from AI at low cost, and the challenge is no longer getting help learning but using AI well.
What happens to current students?
Classes at the Parramatta classroom and online lessons will move to Uplift Education next term, students at four other classrooms get a discount from Art of Smart, and about 38 exam-bound students keep online one-on-one tutoring until their exams.
How much does Dymocks tutoring cost compared with AI?
Local media reports its tutoring fee is 800 to 900 Australian dollars per subject per term, while Buckland says AI can be used for about 30 Australian dollars a month.

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