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AI Business & IndustryASCII.jpPublished: Nov 6, 2026, 16:00 JST

FreeiD Pay 5% off in Togoshi Ginza face-only shopping trial

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FreeiD Pay 5% off in Togoshi Ginza face-only shopping trial

3 Key Points

  1. What happened

    DXYZ and TIERO will run the 'Face-Only Shopping' demonstration for three days from November 21 to 23, 2026 at Togoshi Ginza shopping street, offering 5% off payments made with FreeiD Pay.

  2. Why it matters

    DXYZ plans to commercialize FreeiD Pay by summer 2027, expanding face authentication from apartment buildings into shopping streets and commercial facilities, with this trial testing shopper satisfaction and store usability.

WHO IT HITSShoppers visiting Togoshi Ginza during the three-day trial can pay with a glance and receive a 5% discount, while participating stores test face-payment usability ahead of a planned 2027 rollout.

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Context & Analysis

DXYZ has until now focused its FreeiD face-authentication platform on housing, including apartment entrances and shared facilities. The Togoshi Ginza trial marks an extension of that model from the home into the shopping street, combining DXYZ's payment technology with TIERO's AI-generated walking routes. The trial is designed to test not just whether face payment works, but how shoppers move around the street and how satisfied they are. For stores, DXYZ is covering payment processing fees during the demonstration, which may lower the barrier to participation. The results will feed into service improvements, with DXYZ targeting commercialization of FreeiD Pay by summer 2027 and a broader expansion of face authentication into community development.

FAQ
What is the payment limit for FreeiD Pay during the trial?
Each transaction is capped at 10,000 yen, and purchases of 5,000 yen or more require a 4-digit PIN code.
How many stores will accept face authentication payments?
About 40 stores are planned to participate, with 12 of them offering FreeiD Pay face-authentication payments.
Do I need to register in advance to use FreeiD Pay?
You can register at the booth on the day, but advance app registration is recommended due to expected crowds.
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