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Large Language ModelsAI Business & IndustrySemafor TechPublished: Sep 18, 2026, 19:01 JST

Atlassian CEO Mike Cannon-Brookes: AI-native clients spend more

Atlassian CEO Mike Cannon-Brookes: AI-native clients spend more

3 Key Points

  1. What happened

    Atlassian CEO Mike Cannon-Brookes said the most AI-native customers are expanding fastest, and that customers will spend more with Atlassian as they use AI more heavily. Atlassian's stock has leapt 230% from an April low, helped by stronger-than-expected earnings.

  2. Why it matters

    If Cannon-Brookes is right, heavier AI use among Atlassian's customers could translate into more spending with the company, which would support the stock's recent run.

  3. What to watch

    His read is a claim from the evidence he has seen so far, not a reported financial result, so the test is whether that spending pattern shows up in Atlassian's numbers.

WHO IT HITSThis lands on enterprise software buyers and the teams that run business process tools like Atlassian's, as well as on CEOs weighing multi-year AI bets on the strength of a vendor's own customer data.

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Context & Analysis

Atlassian has built itself into a $48 billion company while keeping its headquarters in Sydney and listing on Nasdaq, a structure its co-founder and CEO Mike Cannon-Brookes describes as both a source of frustration and differentiation. In his telling, the city's mix of banks, insurers, manufacturers and grocery companies makes it a useful testing ground for ideas that originate in California's Bay Area, filtering what actually travels beyond the strip between San Francisco and San Jose.

That positioning has not insulated Atlassian from US investors' mood swings over whether AI will hurt or help software companies. Its stock has leapt 230% from an April low on stronger-than-expected earnings, yet remains 60% below its late-2021 peak. Against that backdrop, Cannon-Brookes offers his own read on where things are heading: the most AI-native customers, he says, are the ones expanding fastest for Atlassian, which he takes as evidence that heavier AI use will mean more spending with the company rather than less.

For other CEOs, his advice is to place multi-year bets on AI rather than reacting to each model release, since first-principles thinking about the business is hard to do without a deep grasp of the technology. Whether that counsel holds up will likely hinge on whether the spending pattern he describes actually shows up in Atlassian's reported results, and on how far customers are willing to absorb tools faster than they can change their organizations to use them.

FAQ
What does Mike Cannon-Brookes say about AI and Atlassian's customers?
He says the evidence he has seen so far suggests customers will spend more with Atlassian as they use AI more heavily, and that the most AI-centric, most AI-native customers are expanding fastest for the company.
How has Atlassian's stock performed recently?
Atlassian's stock has leapt 230% from an April low, helped by stronger-than-expected earnings, but is still 60% below its late-2021 peak.
Why does Cannon-Brookes say Sydney helps Atlassian?
He calls it one of Atlassian's biggest hidden advantages to have one foot in Silicon Valley and one foot in a large traditional corporate market, with Sydney serving as a proxy for other big cities.

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